Published on October 27th, 2020 | by The GC Team0
New appointments at Whirlpool to bring “new and fresh ideas”
Whirlpool UK has announced the appointment of Tim Buszka as Head of Brand and Digital, UK & Ireland, and the promotion of two existing staff “to excite and bring new and fresh ideas to the market” at a time when “many ongoing challenges” lie ahead.
Buszka (pictured above) joins the UK team from Whirlpool Corporation in the US, where he was Category Manager across all premium brands of built-in appliances and brings with him the benefit of experience in a wide variety of marketing roles.
Commenting on his new position, he said: “With the unique dichotomy of brands that offer a healthy and strong value proposition, we have the benefit of attracting and engaging with over 70% of UK consumers… We will continue to build on the success of the brands and unlock their value proposition, whilst developing valuable relationships with our consumers.
“Furthermore, with the move of consumers purchasing online, we will work with our retail trade partners to create new and unique platforms, as well as introduce a multitude of innovative ways to make our products easily attainable, engaging with consumers to solve their problems, ushering in more visitors.”
Kimberley Garner, who has worked with the company for six years and was promoted to Digital Marketing Manager in 2017, responsible for the digital strategy for all Whirlpool UK brands, has now been promoted to the role of Hotpoint Brand Manager where she will use her experience to grow the brand’s “consideration, purchase intent and awareness”.
“I hope to lean on my digital experience to really push our brand strategy in 2021 to ultimately grow the Hotpoint brand and create more opportunities for our retail trade partners,” she said.
Charmaine Warner, who has worked with the company since 2014 in a number of roles and was promoted to Whirlpool Brand Manager earlier this year, is taking on the additional role of Indesit Brand Manager.
“Indesit is completely different to Whirlpool and I look forward to working with both brands, bringing them to the forefront of their target market.” she commented.
Hugo Silva, Marketing Director, UK & Ireland, said: “With the many ongoing challenges ahead there has never been a more important time to excite and bring new and fresh ideas to the market.
“With the introduction of Tim to the marketing team, and with the promotions of Kimberley and Charmaine, this truly expands the opportunity to ensure continued success across all of our brands.”