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Published on August 20th, 2019 | by The GC Team


New business director for Hoover SDA

Hoover has announced the appointment of David Matthews to the role of new business director for SDA, responsible for growing the brand’s floorcare offering through new product development, with a particular focus on cordless and smart models.

He will also oversee market opportunities for further growth of the Hoover brand. 

Matthews has worked in senior managerial positions for Gtech and Shark and was VP for sales during the time Shark launched its first vacuum range onto the UK market. 

“In the new role it is my responsibility to drive forward the floorcare categories and bring to market products which delight and add value to the user,” he commented.

“I’m looking forward to delivering ambitious yet achievable growth plans that will align with the Group’s business objectives.”

David Meyerowitz, CEO of Hoover Candy Group UK, said Matthews’ appointment comes at a time when considerable growth is being achieved both in sales and company culture.

“His wealth of experience in the floorcare sector is invaluable at a time when we are launching high-performance market-leading products that deliver tangible user benefits.”

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