New cooking choice from Prima+
Prima+, the new premium sub-brand from the Prima Appliances Collection by PJH, has introduced a range of high specification ovens positioned at what is described as a “surprisingly competitive” price point. The new range includes two single and two double electric models that complement the current ovens in the Prima Collection. A-rated built-in single model PRSO108 features:
- 76-litre capacity
- Ten cooking functions including lower & upper heat and energy-saving eco grill
- Full touch-control white LED display with Live Digital Temperature Reading option
- Removable glass panel, easy-to-remove door and side racks
- Full extension Telescopic Rails are an optional extra on the Prima+ oven range
- Stainless steel finish
- Load capacity 12.5kg
- Free 5-year warranty (5 years on parts/2 years on labour)
Prima stockist support includes eye-catching POS, competitive display deals, trade promotions, a stylish consumer brochure, a new consumer website (www.prima-appliances.uk) and showroom videos that demonstrate product features and benefits.
The Prima brand is protected online to secure stockists’ margins.