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Floorcare

Published on September 9th, 2019 | by The GC Team

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New cordless vacuum to challenge UK floorcare status quo

IFA 2019: Floorcare brand Roidmi has announced its intention to enter the UK market, initially with its cordless, smart flagship cleaner, the Roidmi X20.

The X20 is expected to spearhead the Roidmi launch into the UK in November, and if, as some high-profile vacuuming gurus have been saying, the future is cordless, then the X20’s designer styling, performance parameters and SRP of £449.00 position it clearly as an alternative – for both consumers and retailers – to the current cordless leading brands in the UK.

Witt, the established and experienced distributor of floorcare products in the UK, is distributing the Roidmi brand here, and is said to be “actively targeting retailers looking for a high-tech, designer-styled cordless vacuum cleaner brand to compete with the incumbent brands.” The implication is that UK retailers are being offered a product that can go head-to-head with Dyson.

As Roidmi UK & Ireland Sales Director, Geoff Johnson says: “For too long now, the cleaning and floorcare market has often lagged behind other home technology sectors, providing little in the way of aesthetic differentiation or the intuitive, smart features that have added so much interest to other MDA and SDA product categories. With Roidmi, we hope to change things and offer retailers more opportunity to capture the consumer’s imagination and drive margin-rich sales.”

The X20 has an impressive spec and comes with an array of extra functions, tools and features:

120,000rpm Engine-X motor

25,000 Pascals of suction pressure

145 Air-Watts suction power

65 minutes maximum run time

72dB Noise output

7 cleaning tools including powered pet tool

6 Layer HEPA class anti-allergy filtration

2 year guarantee

Magnetic charging dock

Light-sensitive headlights

BMS-X Lithium battery technology

Air-X air/dust separation air filter technology

Replaceable battery design

Intelligent Roidmi Cleaning app control

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