Published on January 9th, 2018 | by The GC Team0
New face of marketing for Exclusively shows
Brooke House Exhibitions, organisers of Exclusively Housewares and Exclusively Electrical, has announced that consultant Pam Ballone will handle the Marketing and PR for the 2018 shows.
The appointment follows the resignation of Vanessa Fortnam.
Ballone has over 20 years’ experience in the industry, with knowledge of marketing, consumer and trade press PR and event management.
In her new role, she will be responsible for preparation of marketing material, such as the Show Guide, Preview and Review, and the launch of a new website. She will also liaise with the trade press, manage the show press office and be responsible for the Seminar Programme and new Electrical Convention.
“My entire career has been spent in the Food and Housewares industry, fostering brands, and I look forward to building on the shows’ success,” Ballone commented.
Show Director Simon Boyd added: “We are absolutely delighted that Pam will be joining the team for 2018. We are confident that Pam’s experience will bring an added dimension that will serve the shows well.”