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Published on January 21st, 2020 | by The GC Team

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New General Manager for Electrolux UK & Ireland

Electrolux has promoted Luke Harding to the role of General Manager UK and Ireland, succeeding Peter Spencer, who has been promoted to Vice President Services within the European business.

Harding joined the UK and Ireland business in 2016 and has held high-profile roles including Head of Kitchen Retail & Contracts and most recently Head of Electrical Retail.

“Not only am I committed to a strategy of continued investment in the AEG and Zanussi brands to further accelerate the growth they have seen in recent years, but I also look forward to continuing our commitment to the Better Living Programme we implemented in 2019,” he commented.

“As a leader in home appliances, Electrolux is perfectly positioned to assist consumers in living a more sustainable lifestyle and our innovative technology and product solutions, along with our brand and corporate partnerships, aim to answer that need.”

Peter Spencer added: “Luke’s stellar contribution to the commercial team within the Electrolux UK and Ireland business made him the perfect candidate to take on the General Manager role. He will play a pivotal part in building AEG and Zanussi’s strong growth record, increasing our market share and contributing to Electrolux’s upwards trajectory.”

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