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Industry News

Published on April 15th, 2019 | by The GC Team

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New marketing campaign for Tefal’s OptiGrill+

Tefal is supporting its OptiGrill+ with a multi-level digital media campaign running for six weeks from 1st May 2019.

The activity, which will include Facebook, YouTube and Instagram, will be underpinned with a comprehensive range of specially designed in-store point-of-sale material.

The range comprises two models, the OptiGrill+  with six automatic cooking programmes and a 600cm² cooking surface, suitable for up to five portions, and the OptiGrill+  XL with nine automatic cooking programmes and a 800cm² cooking surface, suitable for up to eight portions.

Caroline Ross, Marketing Manager at Groupe SEB, said: “The Tefal OptiGrill range has enjoyed strong sales growth since its launch. The aim of this campaign is to educate our core consumer market on our premium benefits whilst also reaching out to new audiences.”

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