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Industry News

Published on March 22nd, 2019 | by The GC Team

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New marketing campaign supports Tefal ActiFry low-oil fryer

Tefal is to promote its ActiFry low-oil fryer in a digital media campaign running for 6 weeks from 1st April 2019.  

The activity will include both Facebook and YouTube and will be underpinned by a comprehensive range of in-store point-of-sale material.

It follows a similar marketing campaign run in November 2018 which, according to GfK data, generated 6% growth in market share for the product.

“I would encourage retailers to get behind this campaign again and utilise the eye-catching POSM at their disposal,” said Caroline Ross, Marketing Manager at Groupe SEB.

Ross added that the Tefal ActiFry has been the UK’s No.1 bestselling low-oil fryer for more than 10 years.

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