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Published on February 26th, 2019 | by The GC Team

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New omni-channel approach for CIH/Euronics

Buying group CIH has upgraded its website to reflect a “new omni-channel approach” to the business of selling electricals, providing stock availability information and a click & collect option offering collection from a range of locations.

The platform provides additional detailed product information to ensure an easier and quicker shopping experience and advises of the delivery and installation options available.

A Service & Support area provides advice on a raft of transaction subjects, ranging from the group’s Price Match Guarantee and Payment Methods, to Returns & Cancellations, Recycling and more… It also offers a Live Chat option as part of the Customer Service offering.

Robert Blair, Head of Marketing and eCommerce at CIH, boasted that this new platform for Euronics “means it is one of the best online offerings in the UK”, but constant monitoring for continuous improvement will be the group’s focus for 2019, he said.

 “Our new omni-channel approach is to grow our brand awareness, while strengthening the support for our agents and increasing the value to our suppliers,” Blair added.

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.



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