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Published on November 19th, 2021 | by The GC Team


New record forecast for online sales as October clocks up £10.4 billion

UK shoppers spent £10.4 billion online in October, leading to a record year for ecommerce being predicted for 2021.  

The figure represents an increase of 5% on last year’s Covid-driven gains and is an indication that many consumers started their Christmas shopping earlier than ever this year. According to the Adobe Digital Economy Index, £10.4 billion is the highest online spend recorded for October and 58% greater than in 2019. 

The gains bring the UK’s year-to-date online spending to £94 billion, up 12% YoY and 55% when compared with the same period in 2019. 

With the majority of the Christmas shopping period still to come, the UK is forecast to eclipse last year’s figures and set a new record for ecommerce sales.

Paul Robson, President of International at Adobe, said: “UK online spend continues to hit new heights as we come into the crucial Christmas trading period, even outperforming 2020 figures when consumers had little option but to shop online. 

“We are seeing a growing scepticism around pre-Christmas discounts and shopping events like Black Friday, with many consumers putting convenience first this year and looking to get all their gifts from a single retailer. 

“This presents retailers with a huge opportunity.  Those that can target shoppers with bespoke deals to lure them in and provide a seamless digital shopping experience will be this year’s big winners.”

The Digital Economy Index uses Adobe Analytics to analyse billions of online transactions on UK retail sites and is the most comprehensive report of its kind. 

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