Published on April 22nd, 2016 | by The GC Team0
Off The Wall: 10 years and still going strong…
Yorkshire-based AV furniture manufacturer Off The Wall has celebrated 10 years in business and is launching a number of new products, some of which will be on the market in June this year and some still in the prototype stage, which show the company’s skill in producing unique and stylish designs that challenge those of traditional ‘pole and glass’ contenders.
The company has seen year-on-year growth since its launch and has OEM contracts with Sony, Bang & Olufsen and Samsung/Euronics.
A recent agreement has seen distribution expand into the US and Latin American markets, and the British manufacturer is now in discussions to open up distribution on a pan-European platform later this year.
At this year’s Euronics Show, Oliver Mitchell, joint owner of Off the Wall, told GC that manufacturing in the UK provided the company with flexibility, which means it is able to respond quickly to customer demands.
It’s a luxury that offshore manufacturers and importers of OEM AV furniture do not have.
In 2008, the business moved its manufacturing to a new factory in Bradford, West Yorkshire and doubled its staff headcount. Recently, it celebrated the production of its 30,000th Origin TV stand – its best selling model to date.
Off The Wall was founded by Oliver Mitchell and Jason Stebbens, who put the reasons for the company’s 10-year success down to “our high quality, no compromise products made in Yorkshire, with most components also sourced locally, together with high quality service and after-sales support both to our retail customers and end users.” The business operates a controlled distribution model with carefully selected independent retailers and department stores being its key focus.
Ahead of the curve
In 2014, Off The Wall claimed a “first to market” at the Euronics Show with a curved TV stand designed to take the new curved televisions from LG and Samsung. Oliver Mitchell said the event provided an unprecedented number of sales leads, “not just for our new curved stand but across our ranges.”
The following year, two new AV stands to accompany the existing 1.5m width Curve model were launched – the Arc, a curved version of the company’s Skyline range, and the Tangent, which stemmed from the larger Curve model.
All have subtle sweeping shapes to mirror curved TVs and soundbars and incorporate Off The Wall’s ‘No More Wires’ cable management system.
The company chose this year’s Euronics Show to celebrate its 10th anniversary, giving it the opportunity to thank loyal independent customers for their support throughout a decade that has brought sweeping changes to the electrical industry.
Paul Burton of Maxwells of Northallerton, which was the first retail customer to start trading with Off The Wall in 2006, said: “The fact that Off The Wall are still going strong and we’re still buying their product is testament to what a great product they have.”
Oliver Mitchell said the Show seemed “a fitting platform” to celebrate the anniversary. “Business with CIH members in 2015 was almost 80% up on the previous year, which I guess proves our products and distribution model, linked to providing a high level of customer support to this important sales channel, is working.”
Pictured below are Bill and Paul Burton, who received a bottle of champagne in recognition of their loyalty to the company, with Phil McDonald (centre), who was also one of the company’s first customers while working as a buyer for PowerHouse. McDonald has been Off The Wall’s Sales Manager for the past eight years.