Published on October 6th, 2017 | by The GC Team0
Off The Wall looks to market expansion
More than 40 buyers representing leading UK multiple and independent CE and furniture retailers attended two trade events held by British TV furniture manufacturer Off The Wall, at which the company presented its expanded portfolio and new concepts in TV furniture.
Nine new ranges of Off The Wall TV stand/cabinets and selected products from AV furniture brand Norstone were on display at the events held at company’s Bradford-based factory and in London.
Part of Off The Wall’s market extension strategy has taken in to the market for occasional furniture that complements five of its TV support ranges. The collection includes items such as side tables, coffee tables and nests of tables, each of which offer retailers the chance to benefit from secondary purchases “with healthy furniture margins to match.”
The brand has also introduced a concept dubbed ‘Select’, which gives consumers the opportunity to choose their own cabinet colour and finish, door material and colour, and up to 180 configurations for the design of the products’ feet. Retailers can benefit from a dedicated POS stand with two different sized products, and orders will be delivered to the retailer or consumer within seven days of placement.
Off The Wall Sales Manager Phil McDonald said: “Design, style, innovation and quality has always been what sets Off The Wall apart from the competition. With our new ranges for 2017/18 they take that philosophy a step further.”
McDonald cited the creation of complementary occasional furniture ranges, ‘delivered assembled’ options, and the new Select concept as being elements that will take the company to the next level in terms of status and growth.