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Published on June 25th, 2015 | by The GC Team


Official launch for Hoover’s WiFi-enabled Wizard collection

Hoover’s WiFi-enabled Wizard range of appliances, which retailers attending the Euronics Showcase in April will have seen, received its official launch to the UK market at the Saatchi Gallery in London.

There are thirteen individual WiFi-enabled products in the collection, including large capacity washing machines ranging from 8kg to 13kg; Dynamic Next fridge freezer; dishwashers with 16 place settings; 60cm and 90cm décor hoods; a 78-litre oven and 60cm induction hob.

The range can be simultaneously controlled, monitored and managed via an app that can be downloaded to Windows PC/desktop, Google Play, Android devices from 4.0 onwards or Apple devices from iOS 7 or later.

The single app allows users to monitor energy consumption, have access to programmes, receive alert messages and view the status of their appliances and programmes while on the go.

At the event, Hoover revealed the results of a new independent survey which showed that 40% of Britons would be interested in operating their appliances remotely via WiFi. Steve Macdonald, marketing director of Hoover freestanding division, said the survey results confirmed what the company had hoped: “That the UK is as excited as we are about this new innovation.”

Wizard will provide an alert if the user has forgotten to add a dishwasher tablet or needs to top up the rinse aid or salt, which apparently one in five of survey respondents has done.

If the fridge or freezer door is left open, notification is quickly sent via the app, which also monitors cooking activity on the hob and the quality of air in the kitchen, so the extractor hood is activated automatically when required. The extractor light can also be controlled remotely so can be useful as a security light.

The app will allow users to save the oven settings for their favourite dishes and adjust the temperature and regulate cooking time. But if you plan to put a chicken in the oven before you leave for work and switch it on to cook at 4.00pm, ready for dinner, you’ll be asking for trouble – no smart oven is that ‘smart’ – and the majority of today’s ovens do tend to have advanced programming anyway.

Hoover says “you can be buying your evening meal whilst pre-heating your oven, so it’s at the perfect cooking temperature when you arrive home.” But most modern-day ovens will be up to temperature by the time you’ve put your groceries away, never mind prepped the food.

Needless to say, we remain unconvinced about the benefits of smart ovens, and while you can start a laundry wash while still in the office (provided you remember to load the machine) so you arrive home to freshly washed clothes with minimal creasing, you could instead, on an everyday basis, programme the machine and press ‘Delay Start’ when loading it.

But controlling appliances via mobile devices definitely does bring other advantages, as users will be alerted when appliances need to be cleaned or serviced and, importantly, energy consumption can be monitored. Hoover’s survey showed that 59% of people did not know how much it costs to run their household appliances or how much energy they use.

“Consumers have always trusted Hoover to bring them something new and with Wizard we have done exactly that,” said Macdonald. “Throughout our hundred-year history, our goal has been to make consumers’ lives easier and this latest technological innovation now allows them to stay in touch with their home from anywhere in the world.”

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