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Published on September 14th, 2021 | by The GC Team


Optimal Audio appoints Head of Sales & Channel Marketing

Optimal Audio, the commercial audio brand launched by Focusrite Group earlier this year, has appointed Raf Willems as Head of Sales and Channel Marketing EMEA.
Willems has had a twenty-year career in the industry, which began in residential audio sales in his native Belgium before a move into the commercial audio sector with Apart Audio where he progressed through a variety of roles to become Sales and Marketing Director.

Following the acquisition of Apart by Biamp, he became Head of Business Development for Europe with additional responsibility for managing the business’s Retail and Hospitality team.

Bradley Watson, Sales Director at Optimal Audio, said: “We’re delighted to have secured Raf’s services. He joins us with a proven record of success and a clear enthusiasm for the task at hand. For an emerging brand like ours, Raf’s knowledge and experience of sales and management in the commercial audio sector is exactly what we need to help establish Optimal Audio as a market leader.” 

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