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Industry News

Published on September 13th, 2019 | by The GC Team


Owners of recalled tumble dryers “must come forward”, urges Whirlpool

Whirlpool is issuing an urgent appeal for people to get in touch if their tumble dryers have not yet been replaced or modified under its product recall programme which was expanded earlier this summer and has since had 65,000 owners with affected appliances come forward. 

The safety issue relates to certain models of Hotpoint, Indesit, Creda, Swan and Proline dryers built between 2004 and 2015 which pose a potential fire risk if not modified or replaced by the manufacturer.

In total, the campaign has resolved the safety issue for more than 1.7 million people – around half the affected dryers that were in the market when the programme began in 2015.

Whirlpool said this is up to five times the average success rate for a product recall in the UK. However, more affected products could still be in people’s homes.

“We’re hugely grateful to everyone who has come forward so far, but if there are people still out there with affected dryers, please contact us immediately,” said Vice President Jeff Noel.

“Nothing matters more to us than people’s safety, so it’s absolutely vital that we can identify where these affected dryers are and resolve the issue. We can assure consumers that we are doing everything we can, and that we can quickly provide a remedy as soon as they get in touch.”

On average, it takes seven days for consumers to receive a resolution from the moment they have chosen their preferred remedy option.

Retailers can advise consumers to call 0800 151 0905 or visit www.whirlpool.co.uk/dryerrecallto check if their dryer is affected.

Whirlpool recall update: the numbers

240million+: It is estimated that the recall message has been seen or heard more than 240 million times in the past eight weeks through a combination of advertising, media coverage, social media, and working with thousands of third parties to raise awareness

65K: 65,000 consumers with affected dryers have come forward and registered since the recall launched in the summer – compared to less than 10,000 throughout the first half of the year

1.7million+: The dryer safety campaign has resolved the issue for more than 1.7 million people so far

50%: Half of the dryers that were in the market at the start of the campaign in 2015 have now been resolved

5x: The dryer programme has resolved up to five times more products than the average recall in the UK achieves. (Source: https://www.electricalsafetyfirst.org.uk/product-recalls/)

100 million: Whirlpool has placed hundreds of adverts in print, online, and radio media titles with a collective reach of over 100 million

330K: more than 330,000 people have visited Whirlpool’s new dedicated recall website – almost double the number who visited its safety websites in the first half of the year

450: More than 450 UK media articles have been generated about the recall, estimated to have been seen more than 110 million times

30 million: social media posts about the recall are also estimated to have reached people around 30 million times

85K: over 85,000 consumers have contacted us in the past eight weeks since the renewed recall launch to check if their dryers are affected

7: It takes just seven days on average for us to provide a resolution to a consumer once they have chosen the option they want

3/4: The free of charge replacement dryer has by far been the most popular remedy with three-quarters (73%) of consumers choosing this option

10 million: Whirlpool has sent more than 10 million letters, emails and SMS messages directly to tumble dryer owners across the UK to raise awareness to the recall

10: The recall notice has been translated into more than 10 different languages spoken in Britain, and shared with hundreds of organisations with connections to non-English speakers

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