Published on April 27th, 2016 | by The GC Team
Panasonic launches VIERA ad campaign
Panasonic is launching a new advertising campaign for its range of 4K HDR VIERA TVs, with a short film created in conjunction with award-winning cinematographer Vanja Černjul, (Netflix original series Marco Polo, Orange Is The New Black), shot and mastered in 4K HDR.
‘True to the Director’s Vision’ brings to life Panasonic’s cinematic credentials and Hollywood collaborations while highlighting its new 4K HDR technology. Černjul shares his thoughts on the importance of reproducing the director’s vision as accurately as possible to enable consumers to maximise their home viewing experience.
The advertising campaign debuts in cinemas on 29th April and launches on TV at the end of May.
It includes programmatic Video-on-Demand, online and press advertising, comprehensive point-of-sale material and social media input. The 30-second TV slot will run in the UK and Republic of Ireland until 12th June.