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Industry News

Published on September 6th, 2019 | by The GC Team

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Panasonic prototype TVs on show at IFA 2019

Panasonic is showing two prototype TVs at IFA 2019, the first codenamed “MegaCon” (Is it April 1st?) for Mega Contrast, uses dual LCD layers to deliver black performance which is said to rival that of an OLED TV whilst also being capable of high brightness.

The second prototype is a transparent OLED, the result of a conceptual research project by Panasonic and Vitra. The idea here is the better integration of electronic devices into living spaces.

The MegaCon Dual Panel LCD monitor prototype (pictured above) uses a high performance 4K outer panel with a monochrome inner panel to modulate the direct LED backlight, thus delivering pixel-level dimming and a contrast ratio of 1,000,000:1.

In terms of brightness it can hold a full field peak brightness of 1000 nits indefinitely, whilst also covering 99% of the DCI P3 colour standard.

“Following exhaustive testing by Hollywood studios and post production houses, it delivers mastering monitor levels of colour accuracy,” said Panasonic.

The transparent OLED concept display on show (pictured below) was first exhibited at this year’s furniture and lifestyle exhibition Salone del Mobile.

Designed by Scandinavian-based designer Daniel Rybakken and Panasonic Design Kyoto, the display consists of materials such as wood, metal and glass. The technical components are concealed within the wood-finished frame, which doubles as a stand for the device.

A lightning element which enhances the viewing and ambient experience is also housed within the frame.

Panasonic said the display “blends naturally into any contemporary living space. However, the moment the device is switched on, it transforms into a vivid OLED display.”

The Japanese manufacturer also announced at IFA that it will support Filmmaker Mode™ on selected TVs from 2020. Filmmaker Mode is a pre-set TV mode which disables certain in-TV post-processing such as motion smoothing to better preserve creative intent. It was first announced last week in Hollywood at an event featuring Rian Johnson, the director of “Star Wars: The Last Jedi”.

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