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Published on November 19th, 2021 | by The GC Team

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Philips wins OLED picture quality “shoot-out”

In a four-way picture quality test of top 2021 65-inch OLED panels involving models from Philips (OLED+936), Sony (AF90J), Panasonic (HZ2000) and LG (G1), a panel of 27 expert AV Forums readers judged the Philips OLED the overall winner.
All four sets were purchased from a retail store and were disguised so that none of the judges were aware of which model they were voting for. The tests began with all four sets having been independently calibrated to allow the base level technology differences between the brands to be highlighted.

In addition, the readers were shown a set of 11 clips in calibrated and then in Vivid/Dynamic mode, with each set of clips shown twice and the readers encouraged to change their seating position to minimise the impact of viewing angles.

The result from the calibrated section had most readers (28%) selecting that they had “no preference” with similar scores for all four sets.
Next the sets were switched into “Vivid” or “Dynamic” mode, as the mode used by each manufacturer to demonstrate the best performance of their full PQ processing suit, and the one that allows a direct a comparison between each manufacturer’s PQ technology.
The results in Vivid/Dynamic mode were more pronounced, with 53% of the audience voting for the Philips OLED+ 936, followed by 22% for the Panasonic in second place.
The combined result was a win for Philips with 36% with Panasonic again in second place with 23%.
Philips TV Director Product Strategy & Planning Danny Tack said: “This was a particularly tough shoot-out as all four TVs are excellent and represent the best in the marketplace, which makes the win for Philips all the more exciting and a true vote of confidence from a very knowledgeable audience. We have now won a blind OLED shootout on five occasions.”
On behalf of AV Forums, editor Phil Hinton said: “We are delighted that Philips chose AV Forums members again as the audience for their third UK OLED shootout. We are very impressed that a manufacturer is prepared to publicly undertake such a fair test, both blind and with sets that have been calibrated independently by ourselves. All four sets are excellent but the results on the night show that the 65OLED+936 is a most impressive OLED TV.”
The OLED+936 is available in 48, 55 and 65-inch versions and priced at £1899, £2200 and £2999 respectively.

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