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Industry News

Published on September 29th, 2017 | by The GC Team


Portway partners with Turkish brand Simfer

Portway Domestic Appliances has gained sole distribution of the Simfer brand in the UK, commencing with the launch of a range of freestanding gas and electric cookers created for the UK market.

An unfamiliar brand to some in the electrical retail industry, Simfer commenced manufacturing in 1977 and is now one of the top 500 industrial corporations in its homeland of Turkey, last year exporting to 146 countries.

Established as producer of heating stoves, the business expanded its ambitions into the freestanding cooking sector in 1997, before moving into the production of built-in appliances and, more recently, domestic and commercial cooling.

The range of freestanding cookers exclusive to Portway comprises 50cm and 60cm gas and electric models.

Neil Bradford, Joint Managing Director of the Andover-based distributor, said freestanding cooking is the first stage of the partnership with Simfer, “but we are looking to expand this next year into other areas.” 

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