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Industry News

Published on January 20th, 2015 | by The GC Team

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Prestigio announces “official” UK launch

Prestigio, an international manufacturer of mobile devices, consumer electronics and home & car accessories headquartered in Limassol, Cyprus, has “officially” entered the UK market with a base in Hounslow, Greater London.

The Prestigio brand is already well established within the EMEA markets, represented by 32 offices and sold in 84 counties. The company’s business model focuses on offering luxury and cutting-edge technologies aimed at competing with the high-end market.

“We have a portfolio that involves smartphones and tablets, as well as accessories. We want to bring all of this to the UK consumer,” said Simon Buckingham, Head of Marketing for Prestigio in the UK, who recently joined the company from Hama UK. “So far, we have 3 key account managers who collectively have over 50 years worth of experience within the consumer electronics industry.”

The key accounts team is headed up by Marcin Harasim, who has national experience across most of Europe, under the wing of Sales Director Martin Macnamara. They are joined by Hamish Munton.

“Our focus in the coming months is to open as many new accounts as possible, which thus far is turning out to be very successful, with the likes of JD Williams, Rymans and Maplin Electronics on board already,” commented Macnamara. “Our goals are simple: to obtain market share, to make profit, and ensure our retailers have the best products and pricing available to them.

“We have some incredible products, of which some are already major award winners, and we want these successes to be readily available here in the UK. Competition within this industry is fierce on all fronts but we are well equipped with both outstanding products and people within to ensure we hit the market successfully.”

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