2018-05-03 REPIC 468×60

Industry News

Published on November 8th, 2017 | by The GC Team


Prize Season @registermyappliance.org.uk

Many of the UK’s leading domestic appliance manufacturers driving industry body AMDEA’s Register My Appliance safety campaign, will again be rewarding those customers who make the smart choice of registering their fridges, freezers or washing machines, by entering them into free prize draws for a range of luxury prizes. 

The incentives, promoted by manufacturers and publicised by a broad range of supporters, have helped to significantly increase registrations.  Government departments, the fire and rescue services, RoSPA, Citizens Advice, local councils, private landlords and housing associations, among many others, all promote public awareness that registration of both new and older appliances is critical to enabling manufacturers to act quickly in the case of a recall.

With 50% of visitors to www.registermyappliance.org.uk  now arriving via their handheld devices, a streamlined version of the site has been launched for smartphone registration. This will make it quicker and easier for owners to be safer in seconds. They will be prompted to look around their kitchens and register appliances from any of the 65 brands named on the portal, most of which accept registrations of products up to 12 years old. 

Douglas Herbison, Chief Executive of AMDEA, said Register My Appliance has been successful in encouraging purchasers to register their new appliances. “Our challenge,” he added, “is to persuade people to register the forgotten 93 million large white goods they already have in use in their homes.  

“Once they realise that no purchase is necessary, and they can win a prize by simply registering their older appliances, as well as understanding the safety message, we hope people will reach for their smartphones.”  

The Prize Season will run up to the end of January, a month that will also include Register My Appliance Day, on the 16th January, which will offer more opportunities to win prizes and aim to send out a powerful message to people across the UK that they can protect themselves and their homes by registering the large white goods that they rely on every day.


About the Author

Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

Leave a Reply

Your email address will not be published. Required fields are marked *

14 + 6 =

Back to Top ↑

By clicking "Subscribe", you agree with our terms:
Mud Hut Publishing Ltd will use the information you provide on this form to be in touch with you with relevant news and content. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@gcmagazine.co.uk. We will treat your information with respect. For more information please view our privacy policy.
Stay connected with GC’s regular news updates...