Published on November 23rd, 2017 | by The GC Team0
“Quiet Revolution” continues with new senior appointment
Quiet Mark, the organization dedicated to supporting consumers and industry in “transforming the aural environment,” and which commends a selection of the quietest appliances on the market and confers its “Quiet Mark” symbol, has appointed Anna Cox as Senior Brand Development Manager.
She will have a key responsibility for “driving expansion across UK, Europe and US,” and brings experience from Electrolux Major Appliances, where she was involved in brand, consumer and trade marketing, and worked with John Lewis Partnership to grow category share for AEG and Zanussi within the retailer. Part of her role at Electrolux involved “optimising brand stand-out with Quiet Mark,” and she became familiar with the organization and its campaign.
She will, says Quiet Mark, “be collaborating with partners to ensure growth within quiet technology categories at John Lewis, Quiet Mark’s retail partner in the UK. Critically she will help deliver partnership activity for their Spring 2018 campaign – including working with all the participating brands.”
Anna comments: “Having seen the direct impact that Quiet Mark has had upon consumer’s purchase decisions, I am very excited about the power of its global potential for both brands and retailers to leverage online and in-store. Its energy and determination to get the quiet message across to industry and consumers is astounding and they have achieved so much, with 70 brands now on board in 30 categories. Quiet Mark also has an excellent relationship with the team at John Lewis.”
Quiet Mark’s founder and MD, Poppy Szkiler, says: “Anna is an excellent, results-driven brand and relationship builder. She joins Quiet Mark at an exciting time, as John Lewis recently reported a clear trend in Quiet Mark products, with sales up 44% this year. Anna is a great addition to our team, nurturing our relationships with exceptional brands, so that we continue to bring the best quiet and sound-absorbing products to consumers’ attention to help transform the aural environment and quality of life.”
Quiet Mark currently has more than 70 global brands across 30 product categories, including Electrolux, Dyson, Miele, Mitsubishi Electric, Logitech and Whirlpool displaying the distinctive purple Quiet Mark logo in recognition of their quieter products.