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Industry News

Published on October 7th, 2021 | by The GC Team


Rangemaster creates integrable brand page for retailers’ websites

Rangemaster has added to its digital support for independent retailers with an interactive brand page which can be integrated into their websites to help improve the online journey for consumers.

The microsite-style page brings all Rangemaster products together on the retailer’s website along with interactive content divided into easy-to-navigate sections including ‘Find your perfect Rangemaster cooker’, which highlights the available sizes, fuel types and colours, and ‘Specialist features’, a helpful guide that explains the different elements of Rangemaster’s products.

In addition to creating brand consistency and messaging online, the digital asset brings together the information needed to help consumers find their ideal range cooker and view all the product categories offered by the retailer, via one page.

Iskender Diker, Director of Sales and Marketing for Rangemaster appliances, said: “We understand that retailers are working with multiple brands and it requires time to keep everything on the website up-to-date.

“With the Rangemaster interactive brand page, retailers can be sure that they always have the latest product information. Plus, consumers are increasingly looking online before visiting a showroom, so we want to ensure retailers have all the tools available to maintain and enhance the customer journey.”

The new page follows the introduction of a new and improved online asset portal, launched during lockdown last year, which retailers can access to keep their websites and social media channels updated with fresh content.  

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