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Industry News

Published on June 22nd, 2020 | by The GC Team

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Rangemaster launches Mediterranean-themed consumer promotion

Rangemaster has launched a consumer promotion on a selection of range cookers, offering retailers the opportunity to drive sales over the summer period.

The brand is encouraging people to bring a touch of the Mediterranean to their kitchen through a joint collaboration with Fired Earth. The promotion, which runs until 31st August 2020, offers up to £250 to spend online on paints or tiles from the omni-channel retailer.

It is available across 90cm, 100cm, and 110cm Nexus, Elise and Classic Deluxe models. Increased online activity, including heightened visibility on the Rangemaster website and supporting social media content focusing on Mediterranean-themed recipes and moodboards, will help grow consumer awareness.

A range of digital assets is also be available for retailers to download and promote on their own social media channels and websites.

Iskender Diker, Director of Sales and Marketing for Rangemaster appliances, said: “We are always looking for ways to support our retailers and offer incentives that drive sales. With many consumers putting their holiday plans on hold, we want to encourage them to bring a taste of the Mediterranean to their kitchen through a joint collaboration with Fired Earth. We’re sure this promotion will introduce many more consumers to Rangemaster, Britain’s No. 1 range cooker manufacturer, and maximise sales for our nationwide partners.”

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