Published on October 23rd, 2018 | by The GC Team0
Rangemaster’s “broader strategy” advanced with four new built-in products
Rangemaster has launched four new built-in products with a view to creating “an enhanced offering, which will enable retailers to cross-sell to customers across the portfolio.”
The new products are:
- A 45cm Coffee Machine, which can be programmed to make a variety of coffees from either beans or pre-ground coffee. The fascia is finished in glass panelling with a digital touch control panel which sits underneath, and a storage compartment is located at the side of the machine.
- A 60cm Twin Zone Oven, which can be used as a single twin-fan cavity, or two cavities with their own fans. With the dividing plate in place, the oven is able to operate at two different temperatures or functions simultaneously.
- A 29cm Warming/Proving Drawer, with a maximum weight capacity of 25kg.
- A 29cm Storage Drawer, with a maximum weight capacity of 25kg.
Rangemaster Sales and Marketing Director Iskender Diker (pictured), says: “Our built-in products have provided notable growth and visibility within the built-in arena since the introduction of the current phase of products in 2016. We see great further potential for growth, and by introducing four new products within the built-in division we are aiming to provide our loyal trade partners with a complete and enhanced offering, while giving consumers a broader range of products that meets all of their needs.
“In time, it is our intention that the Rangemaster brand should become a trusted one-stop shop for both retailers and consumers, who will be able to come to us for all their appliance requirements.”
The Rangemaster Built-in collection already consists of 19 products including a broad selection of ovens, hobs, refrigeration, dishwashers and compact appliances.
The new products are available to UK retailers now.