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Published on February 2nd, 2021 | by The GC Team


Re-Sauce: old hands, new ideas

Three well known industry figures, all of whom have maintained a lower profile for a short while, have now joined forces to form a new business consultancy “primarily focused on Press, PR, Marketing and Sales for the Global Professional AV, IT & CE sectors.”

The new business, called Re-Sauce, has been founded by Gordon Dutch (above left, co-founder of BBG Business Development LLP and former shareholder/Exec VP & MD of Peerless-AV), Lee Baker (above right, former Midwich Group Commercial Director) and Ian Sempers (above centre, former owner of Medium UK).* Dutch takes on the role of CEO within the new business, Baker is Chairman and Sempers Non-Exec and Financial Director.

Gordon Dutch, explaining the reasons behind forming this business, said: “Over the past year, our industry and the world has changed almost beyond recognition. The shows we all attended for years have either been cancelled or delayed. Meetings, networking events have currently all been replaced by some form of Virtual Launch, Zoom or Teams call and all AV, CE & IT businesses have had to review their business models, from fixed costs through to how they market and sell. This new business, Re-Sauce, will have a solid focus on business consultancy, ‘digital’ marketing services, as well as the more traditional forms of press & PR.”

Lee Baker & Ian Sempers added: “When Gordon approached us both about becoming involved in Re-Sauce, we were really excited by the proposition. Between us, we have a huge amount of contacts, business experience in building, running, selling and floating businesses globally. We all enjoyed a fantastic relationship when Gordon ran Peerless-AV and so we are really looking forward to working together again.”

Website and corporate video at:  www.re-sauce.net

Direct contact: hello@re-sauce.net

Linked In: re-sauce

Twitter: re sauce

*The group picture was taken prior to the imposition of current lockdown restrictions

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