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Industry News

Published on October 9th, 2017 | by The GC Team


Record sales via mobile predicted for November

As retailers prepare for the Black Friday sales extravaganza, ecommerce consultancy Salmon is predicting that £10bn will be spent via mobile throughout November, making it the biggest month on record for smartphone ordering.

2017 is also set to be the first year when voice ordering will become a significant channel. Research shows that 45% of consumers already use, or plan to soon use, digital assistants, and with 20% of all searches now made through voice, Salmon is advising retailers to consider voice ordering in their peak operations strategy to cope with the increase in voice demand over the Christmas shopping period as children look set to turn to their Google Home or Amazon Echo devices for their Christmas lists.

The ecommerce firm is predicting that £20bn of online sales will span the entire month of November, overtaking traditional December sales.

Head of Managed Services James Webster said: “Black Friday is no longer about one single day, or week – it looks set to take over the whole month. Retailers have realised the opportunity it holds to create an ongoing experience that can help grow their customer base and loyalty, and so it is now an expectation.

“Even those retailers who do not want to participate in the peak trading phenomenon need to be prepared for it as shopping fever takes over and consumers scour online retailers even if they aren’t offering discounts.

“The retailers who manage their peak trading operations well will be the ones who have made plans across all departments and ensured that their systems are able to function across all channels, making it a success for both customers and retailers alike.”

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