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Industry News

Published on July 2nd, 2020 | by The GC Team

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Retail footfall heading in the right direction

Retail footfall during the second week of shops reopening in England and NI indicated a sign of recovery for the retail industry but according to one retail consultant, an early spill-over of consumer enthusiasm at the beginning of the week quickly eased off until the Saturday.

Nonetheless, the figures are heading in the right direction, as shopper numbers decreased 53.4% year-on-year against a fall of 81.6% for the month of May.

Footfall on High Streets declined by 58.1% year-on-year against a fall of 77.8% in May, and respective numbers of -28.4% (May -55.0%) for Retail Parks and -60.7% (May -84.9% ) for Shopping Centres were recorded.

Advising that “reopening is no magic bullet” for retail, Helen Dickinson, Chief Executive of British Retail Consortium, said: “Low consumer confidence and social distancing mean footfall is unlikely to return to pre-crisis levels any time soon. Without further increases in demand to drive consumer spending, many retailers will struggle to make ends meet, putting stores and jobs at risk.”

Andy Sumpter, Retail Consultant – EMEA of ShopperTrak, noted that High Streets and Shopping Centres showed signs of improvement and are starting to catch up with Retail Parks, albeit with some way to go.

“Monday and Tuesday,” he said, “may have benefitted from a spill-over of consumer enthusiasm, but this eased off until Saturday, which saw a 16.4% week-on-week hike.” Total retail footfall for Monday to Saturday increased 7.7% week-on-week.

Sumpter added that the coming weeks will be critical. “It may be too early to accurately predict how long this recovery will be, or where it’s eventually heading, but most retailers are doing all within their powers to bring back a confidence and enthusiasm for shopping.”

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