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Published on July 20th, 2015 | by The GC Team

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Retail footfall takes another downturn

Retail footfall declined by 1.5% in June following a 1% fall in May. According to the BRC/Springboard monthly footfall monitor, high streets fared worst with numbers declining 2.8%, while footfall in shopping centres dropped 2.4%.

Diane Wehrle, marketing and insights director at Springboard, said the declines were undoubtedly a function of the continuing dilution of shopper numbers through online trading.

Footfall in out-of-town locations continued to increase, however, rising from 1.4% last month to 2.8% in June, representing the 18th consecutive month of growth for the retail park format.

Wehrle said this is “clear evidence that it is still possible to drive up the volume of customers to bricks & mortar stores, albeit in part this is a function of owner-driven improvements in their quality and offer.”

Helen Dickinson, BRC director general, said the fundamental shift in the way people are shopping seems to be driving the sustained reduction in shopper numbers both to high streets and shopping centres.

“This is a clear demonstration that the reinvention of the high street is far from complete,” she added.

“The process of creating multi-use destinations in the heart of our towns and cities needs to continue in earnest if people are going to be drawn back to the high street. This has happened in some areas, but the energy and effort behind sharing best practice needs to be redoubled.”

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