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Published on November 28th, 2016 | by The GC Team

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Retail footfall up 2% on Black Friday

According to retail intelligence firm Springboard, retail footfall increased by 2% on Black Friday against a predicted drop of 5.2% compared to last year.

High street footfall rose by 2.8%, while footfall in retail parks edged up 0.8% and in shopping centres 1.4%.

Springboard, which teamed up with PCA Predict prior to the event to estimate shopper numbers, had expected a 7% fall in high street footfall and declines of 1% and 5% respectively for retail parks and shopping centres.

Springboard said the unexpected increase was a consequence of a lower than predicted rise in online purchasing, which grew by just 6.7% against a forecast of 20-25%.

Insights director Diane Wehrle said: “The results from Black Friday itself were very surprising, highlighting the fact that Black Friday is still an evolving shopping day in the UK.”

Saturday showed a slight fall of 0.8% in shopper numbers compared to a predicted 0.7% decline. High street footfall rose 1.2% (pre-event prediction -2%), while shopping centres dropped by 4.4% (pre-event prediction -2%) and retail parks were down 1.3% (pre-event prediction +4%).

Springboard said the drop in shopping centre footfall reflects the fact that many of the retailers in shopping centres are multiples which also have a strong online presence and offer shoppers an opportunity to shop from the comfort of their sofa.

“This is attractive if centres do not have a range of appeal beyond pure retail that entices customers out, such as restaurants and opportunities for leisure such as cinemas, which are now in greater demand as part of a shopping trip,” added Wehrle.

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