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Industry News

Published on August 1st, 2014 | by The GC Team

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Samsung and Apple’s share of smartphone market slides

The latest research from mobile analyst firm Juniper Research estimates that the number of smartphone shipments reached over 290 million in Q2 2014, representing growth of 26% year-on-year and 2% quarter-on-quarter, but both Apple and Samsung witnessed a decline in their global market share as other vendors including Huawei, LG and Lenovo made gains at their expense.

Samsung accounted for 26% of all smartphone shipments globally, with an estimated 75 million during the quarter. While the company’s market share declined, shipment volumes were estimated to be up 4% compared to Q2 2013.

Apple posted its best ever second quarter, shipping over 35 million iPhones, representing year-on-year growth of 13%, but its market share slipped from 15% in Q1 2014 to 12% in Q2 2014.  A significant proportion of iPhone sales came from emerging markets, with 55% year-on-year growth in the BRIC countries.

Huawei sold 34.3 million smartphones in the first half of 2014, with second quarter shipments reaching 20 million, representing a market share of nearly 7%. The company is expected to meet its full-year target of 80 million.

Lenovo is estimated to have shipped 15.6 million units in the second quarter, representing an increased market share of 5.5%, while LG shipped a record 14.5 million in the same period, representing 20% year-on-year growth and 5% market share.

Juniper said that growth in economies of scale, innovation and the ‘trickle-down’ effect of technology opened up the market to a far wider variety of low-end, lower-priced smartphones which in turn facilitated their entry into emerging/developing markets.

The analyst anticipates that emerging nations in Far East & China, Indian Subcontinent, Latin America and Africa & Middle East will account for over 50% of the global smartphones shipped this year.

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