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Industry News

Published on July 21st, 2020 | by The GC Team


‘Life Unstoppable’ for Samsung

Samsung Electronics is to host a virtual experience to unveil the latest innovations in its TV, audio, mobile phone, wearables and home appliance products, following its decision not to attend this year’s IFA in September due to COVID-19.

‘Life Unstoppable’, the Korean brand’s 45-minute “virtual and dynamic journey” of its newest pioneering technology will take place 2nd September and guide guests through an interactive virtual world, presenting new products and demonstrating how the 2020 line-up provides entertainment, creativity and efficiency for today’s digitally connected lifestyles.

Samsung said the digital experience is one of the many ways it is enabling its business to adapt in response to recent global shifts in travel restrictions, working environments, and face-to-face interaction.

“Presenters and special guests will showcase how Samsung’s human-centred innovations have always enabled people to design connected, seamless experiences to live a Life Unstoppable.”

Samsung Europe’s Chief Marketing Officer Benjamin Braun said: “At Samsung, we continue to bring gamechanging innovation to our customers and our society. We are excited to reinvent the way we will unveil our new line-up of mobile phones, wearables, TVs, home appliances and more – a journey that will showcase how our connected, breakthrough technology fuels a Life Unstoppable.”

Life Unstoppable takes place on September 2nd 2020 from 9am BST/10am CET and will be open to media, retail and industry partners.

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