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Industry News

Published on March 24th, 2021 | by The GC Team

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Samsung entices consumers with carbon offset initiative

Samsung has announced the launch of a campaign to offset the carbon emissions from customer usage for the full product lifecycle of any of the brand’s washing machines or tumble dryers in the UK or Ireland.

The campaign, which is time limited and applies to appliances purchased in the UK and Ireland from Samsung.com/uk or an approved retailer from 24th March to 1st June 2021, will be conducted through supporting a number of sustainable schemes.

The associated programmes include solar energy and wind power projects, forest degradation and deforestation reduction activities and tree-planting initiatives. Each project is verified through VERRA’s Verified Carbon Standard – an internationally respected standard that verifies the carbon savings and demonstrates real, measurable, additional and permanent emissions reductions.

Samsung is partnering with Carbon Footprint Ltd to facilitate the campaign.

Rachael Ward, Marketing & Product Director, Home Appliances, Samsung Electronics UK Ltd, said: “At Samsung, we are committed to building a better, more sustainable future. From developing technologies that address our customer challenges, to making Samsung products as eco-friendly as possible, we are prioritising the planet, people and society by creating solutions that benefit us all.”

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