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Industry News

Published on November 5th, 2014 | by The GC Team

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Samsung loses its mojo

Samsung failed to fight back in the smartphone stakes in October, after being pushed out of the top three in September for the first time in a year.

The findings, recorded by uSwitch’s latest Mobile Tracker, follows Samsung’s weakest quarterly earnings (July-September) for more than three years, and with smartphone business accounting for more than half of its total sales, uSwitch’s tracker is a clear reflection of the Korean manufacturer’s struggle.Samsung

Only three Samsung handsets now occupy places in the top ten, with the Samsung Galaxy Note 3 and S4 Mini failing to make the climb back, and the Galaxy S3 knocked off last month’s spot at number ten.

However, uSwitch sees a “glimmer” of hope for Samsung thanks to its Galaxy Note 4 phablet, which made a new entry despite only hitting the shelves shortly before the end of October. But the “curious case” of the Galaxy Alpha is surprising, notes uSwitch. The phone failed to make an appearance in the top ten at all.

‘Bendgate’ and iOS 8 bugs did little to knock Apple’s success, with its newest release – the iPhone 6 – going straight in as the UK’s most popular phone. A month on and this success remains unrivalled. The iPhone 6 is still perched comfortably on the top spot, according to the uSwitch.com Mobile Tracker, which is based on live searches, pre-orders and sales.

After falling three places in September, HTC’s iPhone 6 competitor, flagship device One M8, has risen one place. It is the only device to rise up the charts in October, other than Apple.

Rob Kerr, mobiles expert at uSwitch.com, said: “Thanks to the usual hype surrounding any Apple launch, its victory in the September charts wasn’t surprising. The real test was whether it would remain unchallenged in October, which it has done, and with some style.

“The news of Samsung’s dramatic drop in profits has not gone unnoticed in the uSwitch.com Mobile Tracker. As Apple’s main competitor, the Korean giant is slipping behind, providing a great opportunity for its arch rival.

“What will also be interesting is how LG capitalises on Samsung’s weakness. On announcement of their disappointing quarterly results, their fellow South Korean competitor was all too happy to mock its rivals on twitter. With the LG G3 sandwiched between two Samsung devices in the charts, Samsung may have to watch out for rivalry in its own back yard.

“Next month could throw a few surprises into the chart. The appearance of the Galaxy Note 4 in the top ten makes it the one to watch for next month, while the start of the Christmas shopping season could see a welcome boost for some of the older models on the market.”

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