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Industry News

Published on September 4th, 2019 | by The GC Team


Samsung offers “new level of design intrigue” at IFA 2019

Samsung Electronics said it is opening a “new era of kitchen design” with its new BESPOKE refrigerator lineup and the first product in its new premium built-in range – the Dual Cook Steam oven – both showing at IFA 2019 in Berlin.

The new BESPOKE line offers a modular design with units ranging from 1-door tall fridges & freezers to classic-style refrigerators capable of being configurated in varying ways so consumers have the flexibility of customising the cooling setup to suit their requirements.

The front panel comes in a choice of three different materials – cotta metal, satin glass and glam glass – and multiple colour options.

Samsung is also preparing a new premium built-in kitchen line for Europe in 2020, which includes an oven, hood-integrated induction, dishwasher and refrigerator, said to be of “traditional yet bold, simple but daring design”.

 The first product being unveiled at IFA 2019 is the Dual Cook Steam oven which can simultaneously cook with convection in one compartment and steam in the other.

The appliance incorporates textured surfaces with a new user-interface that Samsung believes will offer a “new level of design intrigue”.

Both the BESPOKE refrigerator and the new premium range of built-in appliances are available in Satin Glass material with a texture that is anti-glare.

“European consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Harry Choi, Corporate SVP, Head of Design Team at Samsung Electronics

“We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”

Both the BESPOKE cooling line and the Dual Cook Steam oven can be seen in the Berlin City Cube at IFA between 6th September and 11th September.

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