Published on November 29th, 2019 | by The GC Team0
Samsung opens new experience store in East London
Samsung Electronics Co. has opened the doors of its new flagship experience store in Westfield Stratford City on Wednesday 27th November, in time for Black Friday (November 29th.) The store will be operated by Partner Retail Services (PRS&), the exclusive franchisee for Samsung Experience Stores in the UK.
This is Samsung’s latest venture in the field of “providing a new playground for consumers to play, learn and find solutions.” At 480 sqm, SES Stratford is the UK’s largest Samsung Experience Store, and will feature the widest range of Samsung mobile, tablet and wearable products currently available to buy. The store will be celebrating Black Friday with a series of activities taking place in-store, including an in-store DJ and exclusive limited-time deals.
Samsung promises SES Stratford customers regular Galaxy Workshops and a device repair service with mobile, tablet and wearables repairs completed on site, the majority on the same day.
Andy Webb, Director of Samsung Experience Stores, said: “We’re delighted to expand our Samsung Experience Store portfolio with the opening of our largest store yet in Westfield Stratford City. We’d encourage customers to explore the store and what it has to offer, as we’re confident there’s something for everyone to enjoy. From fun workshops to exclusive deals, customers will not be disappointed at the vast array of workshops and experiences on offer in-store.”
Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield, added: “We’re increasingly seeing consumers craving more than just products, they are looking for more personal interactions and enriching experiences. Winning retailers are finding innovative ways to create those experiences and the new flagship Samsung Experience Store at Westfield Stratford City is a fantastic example of exactly that.”
A range of exclusive deals will be run at SES Stratford from 27th November to 3rd December.