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Published on July 1st, 2019 | by The GC Team


Samsung’s new ‘Wall Professional’ large-scale display now available to order

Samsung Electronics has announced that ‘The Wall Professional’ large-scale LED display is now available to order with a select number of the brand’s partners.  The unit, described by Samsung as a “breakthrough innovation in multimedia content technology,” offers customers a made-to-measure display solution for businesses or living spaces.

It is designed to go beyond the standard 16:9 ratio to occupy unusually shaped flat walls, pillars or door frames, creating a bespoke shape to blend with a home’s decor or a business environment.

The Wall Professional has multiple applications: for example, an office reception area, or to draw customers in to a store; to display advertising, corporate videos or animated logos; to create bespoke signage. The Wall Professional can be programmed to schedule different scenes to appear at various times, and also uses MagicINFO,  a comprehensive content management solution that lets users create, schedule and publish content across The Wall Professional and the entire network.

In a domestic setting, the new technology provides “the ultimate display for any luxury residence, elevating a media room, home cinema or private luxury yacht while reflecting the owner’s personal style.” Residences can upgrade to The Wall Luxury, which includes additional technology for ease of use in the home. Whether it’s being built it in to an existing residence or included in the initial architecture, it can be easily linked into any control system.

Damon Crowhurst, Head of Visual Display at Samsung UK, said: “Whilst The Wall Professional delivers ultimate flexibility in display solutions, where it really excels is its extraordinary picture quality with striking contrast and lifelike colours that will capture people’s attention. The Wall Professional takes LED technology even further. It uses a new process to produce LEDs where the individual pixels are only 0.8mm wide, meaning even more pixels can be used in every frame for richer, denser, higher-quality imagery. It also uses HDR10+ to produce incredible levels of brightness. Combined with precise greyscale to enhance contrast, it ensures a crystal-clear picture in any light.”

The Wall Professional, and its domestic version The Wall Luxury, are available for order now.


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