Published on October 11th, 2021 | by The GC Team0
September footfall “more positive than it first appears”
Retail footfall recorded a slight recovery in September with the gap narrowing on the same month in pre-pandemic 2019.
According to retail intelligence firm Springboard, the year-on-two-year move to -17.4% in September, from the year-on-two-year -18.6% in August, represents a more positive trend than first appears.
High street shopper numbers fell 20.3% compared to two years ago, while the number of visits to shopping centres and retail parks fell 23.6% and 4.6% respectively.
“This month’s results go against the long-term footfall trend for September, which traditionally is a month in which footfall levels off or declines from the year before as schools go back and spending for the festive period is yet to start,” said Diane Wehrle, Springboard marketing and insights director.
“Although this is the most marginal improvement of any month in 2021, this result is more positive than it first appears.”
Wehrle added that the combination of employees returning to office working for at least part of the week, together with the beginnings of the return of overseas tourists, will add further support to footfall in retail stores and destinations as we near the Christmas trading period.