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Product News

Published on September 21st, 2021 | by The GC Team


SharkNinja enters Personal Care market with IQ haircare technology

SharkNinja has entered the Personal Care sector of the electricals market with the Shark STYLE iQ Hair Dryer and range of Intelligent Stylers launching in October.

Although a diversification from the firm’s existing product range – floorcare and countertop kitchen appliances – the American-headquartered business said the new products “are the culmination of eighteen years of expertise in airflow technology, which SharkNinja engineers have been constantly developing and updating since the company’s inception in 2003”. 

The hairdryer’s new iQ Technology is said to combine rapid air power with next-generation intelligence, generating high-velocity heated ionised air for fast drying and no heat damage on all hair types. 

The appliance is launching alongside three “cutting-edge intelligent stylers” – a Diffuser, 2-in-1 Concentrator and a Style Brush attachment – each of which automatically adjusts the heat and airflow settings of the hair dryer when attached to guarantee the best possible results. The three temperature settings and airflow settings can also be manually set.

According to SharkNinja, more than 200 people across the global organisation collaborated on the development of these products, which are the result of more than 3000 samples, 500 prototypes and rigorous consumer testing to ensure the highest possible product performance. The product was tested by hundreds of domestic customers and nearly 200 salon customers, 10 leading stylists and 20 influencers in the home technology space.

Prices start from £229.99 for the hairdryer and £29.99 for accessories.

Matt Broadway, European President of SharkNinja, said: “The STYLE iQ® Hair Dryer really sets itself apart from haircare technology currently available on the market – delivering exceptional results at an ‘accessible price point’.”  If you’ve got a quarter of a grand in your back pocket!

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