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Published on May 4th, 2018 | by The GC Team


SharkNinja targets UK market in global expansion

SKA and floorcare brand SharkNinja has appointed Matt Broadway to the role of European President and has committed to major investment in the British market as part of a global expansion campaign.

Broadway, 43, is the former Group Commercial Director of Dyson, a role in which he was responsible for air care products. He spearheaded the firm’s growth in the Japanese and Asian markets and is one of several senior Dyson staff to have joined SharkNinja in the UK, including Jamie Madath, Vice-President of Retail Sales for Europe.

SharkNinja said it is committed to expanding its market share in the UK and Europe and is predicting £450m of growth from these markets by investing in innovation and technology to improve the customer experience and create “five-star” rated products.

Dozens of new jobs are being created at the company’s R&D centre in London to focus on new product development, the company said.

SharkNinja claims the number one spot in the US floorcare market and has a global workforce of 1700. It is now developing new products exclusively for the UK market, and will also begin developing a number of US products from the UK.

“I am delighted to have joined SharkNinja, the UK’s fastest-growing vacuum cleaner brand, at such an exciting time. We aim to become the UK market leader in vacuum cleaner products and are investing heavily in engineering and technology so we can give consumers a real choice of premium products specifically designed for British homes,” commented Broadway.

“I want to reinforce Ninja’s position as the leading motorised blender and cooking brand in the UK, the first choice for kitchen counter-top products and state-of-the-art Kitchen System appliances.

“Our products are designed to make our customers’ lives easier and we see a real opportunity to achieve significant growth in this market.”

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