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Published on March 11th, 2019 | by The GC Team


Sharp appoints European Marketing Director

Japanese technology company Sharp has extended its marketing team in Europe with the appointment of Kai Thielen to the new position of European Marketing Director.  

Sharp returned to the European market in 2016 and is now undergoing “a new strategic positioning with a strong focus on its consumers,” and has a message for the market stating “Sharp is back.”

Thielen worked with Sony and Bauknecht/Whirlpool, before becoming Trade Marketing Manager at LG Electronics in 2003. From 2012 he held overall responsibility for LG’s brand communication in Germany as Head of Integrated Marketing, and played a key role in the successful restart and development of the marketing function at the new location in Eschborn.

In his position as European Marketing Director for Sharp he reports direct to Sascha Lange, European Vice President Sales & Marketing.

Commenting on his new role, Thielen said: “Sharp has a long history characterised by ingenuity and innovation. Even today, Sharp can benefit from its longstanding experience in research and development and bring it into groundbreaking technologies like 8K and AIoT. I am looking forward to actively shaping the progress of this strong brand in Europe and realising Sharp’s vision.”

“We are happy that Sharp could attract such an experienced marketing professional as Kai Thielen with such an extensive industry expertise. In conjunction with our Europe-wide PR network development we send out a clear signal: Sharp is back,” asserted Sascha Lange.

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