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Published on May 29th, 2014 | by The GC Team


Sharp brings next-generation FHD viewing experience to UK market

Sharp’s new Quattron Pro TV range (UQ10) offers a next-generation Full HD viewing experience, with over 2.5 times the number of sub-pixels than FHD panels and more than a billion shades of colour.

The company is promoting the units as “the only Full HD TVs on the market able to display Ultra HD (4K) native content in effectively UHD resolution through HDMI.”  Up-scaler technology deals with lower resolution images, rendering them up to 4K from sources such as satellite/cable, TV, Blu-ray, DVDs or gaming.

Alberico Lissoni, President, Consumer Electronics, Sharp Europe, said:“Ultra-HD TV technology has raced ahead – including TVs from Sharp – but the content hasn’t caught up yet. Our UQ10 TVs with Quattron Pro technology offer consumers a solution; a TV with a Full HD panel, so it’s more affordable, but with a smart way of handling sub-pixels so it can effectively display Ultra-HD content. For people who aren’t ready to invest in Ultra-HD, but don’t want to be left behind, it’s the best of both worlds.”

Quattron Pro is the next generation of Sharp’s Quattron four-colour technology (RGBY), which adds a yellow sub-pixel to the standard RGB pixel, making it possible to reproduce over a billion shades of colour, including those that are difficult or impossible to portray using conventional LCD technology. The experience is particularly noticeable in the reproduction of gold and yellow, green and blue and brown tones. Colours appear brighter and more natural.

The series, which is available in 60”, 70” and 80” screens, has been tested and approved for THX Display certification.

The units are fully connected, providing integration with mobile and smart devices, and can be gesture-controlled with smartphones or tablets via the Aquos Remote Lite mobile app.  Sharp’s smart TV portal Aquos Net+ will offer an evolving selection of Video-on-Demand services and free worldwide TV channels over the web.

The UQ10 design features diamond cut bezel edges and slim, lightweight aluminium frames, and incorporates a wallpaper mode which turns the TV into a picture frame when in standby, so a photo or painting can be displayed. This eco-friendly option consumes 30-40W of power (the same as a small light bulb).


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