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Industry News

Published on March 12th, 2018 | by The GC Team

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Sharp introduces logo for metal-backed cooling

Sharp Home Appliances has announced that its new range of larder, freezer and 70/30 split combi cooling models will be amongst the first of its products to incorporate non-combustible metal-backed panelling as it moves towards standardising the safety feature throughout its cooling ranges.

The brand is also to introduce a logo indicating that products are metal-backed, so they are easier to identify as safer and more flame-resistant than plastic-backed alternatives.

Product Manager Zoe Thomas said: “This design modification is an important update, considerably reducing the risk of fire spreading at the back of the fridge. Whilst standard PP back-panelling cannot start fridge/freezer fires, there have been legitimate concerns that it does little to contain them.

“With our initial introduction of aluminium foil, and now for 2018, metal back-panelling, as standard, we’re continuously addressing the issue, acknowledging the importance of regularly reviewing our designs to make them as strong, robust and safe as possible.”

“Although we continuously work on product safety for all our categories, in light of the recent media attention on fridge/freezer-related fires, we felt that it was important to highlight what we’re specifically doing for our cooling ranges,” added UK Sales and Marketing Director Andy Warren.

“We’re sharing our plans, not only to support our retailers, but also, importantly, to assure everyone that we are being as pro-active as possible when it comes to the safety of our products. “

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