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Published on October 18th, 2021 | by The GC Team


Sharp launches new MDA range for Europe with “smart” products to follow

Sharp has announced the European launch of a range of home appliances comprising ovens, fridge freezers, dishwashers, washing machines and tumble dryers incorporating time-saving solutions, “one-of-a-kind” technologies and enhanced efficiencies, but says the next generation of many of the models in the range is already in development and will offer the possibility of remote control with its new Smart Home app. 

Features suggested as worthy of note in the newly launched product range are the ovens, which include 78-litre models with features such as 3D Cooking; the washing machine series with SuperJet 15-minute cycle, AllergySmart cycle and a “cutting-edge” Steam function to clean laundry more deeply and prevent creasing; the tumble dryer series comprising condenser models that can dry clothes in just 12 minutes – 20 minutes for the heat pump dryers – both of which offer 8-sensor technology and two-way tumbling to reduce the need for ironing. The heat pump tumble dryer series also uses R290 as a natural coolant to ensure an eco-friendly performance.

60cm Single Ovens 

The oven series, finished in black, enables users of all abilities to cook more flexibly, professionally and efficiently. The appliances have large capacities of up to 78 litres with five shelf levels, and many come with additional time-saving innovations such as Sharp’s AirStream, which allows up to four trays of different foodstuffs to be cooked simultaneously with no transfer of flavours or odours.  

The algorithm-assisted 3D Cooking function uses heating elements around the fan to ensure hot air is distributed much more quickly and evenly across four shelf levels, speeding up cooking times by up to 20% and pre-heating times by up to 25%. It is ideal for baking as it provides the perfect conditions for dough to rise.  

The three 78-litre ovens come with the AirCurtain designed to push hot air downwards when the door is opened. AirCurtain protects the user’s face, while keeping the kitchen cool and free from condensation. 

With the Innit-enabled Love2Cook Smart Oven, users can adapt hundreds of recipes from the Innit app to create their own original dishes. The oven automatically works with Innit to set the ideal temperature, cooking mode and time to ensure perfect cooking results for newly customised recipes.  

Single, Combi and Multi-door Fridge Freezers          

The cooling range encompasses multi-door fridge freezers and 54cm/60cm/70cm freestanding and built-in combi and single door models. These include white and black glass finishes and a matte, retro-inspired look in striking colours. 

Some of the multi-door and 60cm fridge freezers come with an AdaptiZone which allows freezer compartments to be converted into additional fridge space. 

The 588-609-litre multi-door fridge freezers come with “breakthrough” technologies to store and safely preserve items for longer. Features include the AG+ Nano Deodorizer, which suppresses germs and odours, and Plasmacluster, which recreates the positive and negative ions that occur in nature to breakdown bacteria and mould. 

The J-Tech Inverter lowers the risk of temperature fluctuations in the fridge and freezer and keeps sound to a minimum.  

Many of the freestanding and built-in models come with step-up frost-free technologies: AdvancedNoFrost and OdourNeutral keep the fridge and freezer frost free, while OdourNeutral also stops odours from mixing across the two zones. 

60cm and 45cm Dishwashers 

Offering 10, 13, 14 and 15 place settings, the new range of 60cm and 45cm freestanding, built-in and semi-integrated dishwashersis designed for flexibility with a library quiet 39dB, 15 place-setting model and an Extra Silent option for many models also promising unobtrusive operation. 

The range comes with features such as a super-fast 14-minute cycle, and thorough 30-minute programme is standard across all models. Many also feature Turbo Drying and Sharp’s IntelliWash, which automatically calculates the level of cleaning required and adjusts the energy and water consumption and the cycle duration to suit each load.  

A DualPro Wash, a 2-in-1 cycle which enables dirty crockery to be washed thoroughly in the bottom basket and delicate glassware to be cleaned gently in the top basket, is also available on some models.  

6-10Kg Washing Machines  

The big-door 6,7,8, 9 and 10Kg washing machine range offers an ultra-fast SuperJet15-minute cycle which operates at an energy-saving 30°C, and an Allergy UK approved AllergySmart cycle which washes away allergy-causing pollen, pet hair, dust and mould spores as well as bacteria. For several of the 7Kg+ models, the cycle can also be used with a steam function which relaxes fibres to clean garments more deeply and prevent creasing.  

An EcoLogic function saves time, money and effort, automatically reducing the programme duration and the amount of energy and water used when a half-load is detected. 

Condenser and Heat Tumble Dryers  

The range of 7, 8, 9 and 10 Kg tumble dryers includes condenser and heat pump models offering drying times of up to 12 minutes and 20 minutes respectively for a 2.5Kg load.

All come with a BubbleDrum design to prevent clothes from snagging, as well as two-way tumbling to reduce the need for ironing. 8-sensor technology automatically calculates and sets the ideal drying time for each load. 

Offering energy ratings of up to A+++, the heat pump models are particularly efficient – recycling hot air while also using R290 as a natural coolant to ensure an eco-friendly performance. 

The collection offers a new look, with matching design features including minimalist black touch-control panels. The laundry series incorporates black-tinted portholes.  

Worth waiting for the next product release?

Already in development, the next generation of many of the models in the new range will be “smart”, offering the possibility of remote control with the new Sharp Smart Home app.

“Set to further ease the load at home and maximise efficiency, Sharp Home is designed for user friendliness. The new, intuitive app will not only enable users to programme and monitor the appliances from one easy-to-use platform, but also to tap into additional smart features for extra personalised support,” the company said.  

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