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Industry News

Published on June 29th, 2017 | by The GC Team


Sheffield showroom and new appointment mark KitchenEX expansion

KitchenEX, exclusive supplier of Italian appliance brands Faber and ILVE in the UK, is relocating to larger premises to accommodate its market growth and expanding team.

The new premises are located at the Meadowhall Business Park development in Sheffield, and the company said it will strengthen its UK offering with up to three new posts expected to be created this year, most of which will be focused around customer service management and sales.

The business has appointed its first Marketing Executive, Katrina Cacace, who has spent the past six years working in lead marketing roles across the FMCG sector. The firm said she will be “an invaluable resource as she seeks to maximise the impact of new product introductions and client-customer relationships.”

KitchenEX claims “impressive growth” in sales of ILVE and Faber over the past 4 years, establishing both previously unknown brands as key players in the appliance market in the UK. It reported record growth in revenue and profitability in the last financial year, and has increased turnover from £776,000 in 2014 to over £3 million.

Marketing Executive Cacace said she will be implementing a new plan to include traditional media relations, social and digital communication, advocacy relations, community relations and B2B marketing across all channels.

“Instead of predictable self-promotion, we will create the right story and tell it with energy, authenticity and a healthy dash of Italian flair,” she added.

KitchenEx Director Vicky Harris said the new showroom will allow trade buyers to view an extensive range of Faber and ILVE appliances and will feature events, demos and training throughout the year.

The company added that many kitchen appliance suppliers attempt put the customer first but not all are able to follow this through.

“Key to KitchenEx’s success is to provide retailers and consumers alike with a human approach to customer service, ensuring that issues are dealt with promptly and requests for information are treated as a priority by individuals who truly care about their customers.   

“From a commercial perspective, a business should aim to increase customer contact, ensure the customer journey is as fluid as possible, create outstanding aftersales service and, finally, invest in traditional and digital marketing capabilities.

“KitchenEx is supporting these key objectives with their growth strategy and their appointment of their first Marketing Executive who joins their multi-faceted and diverse group of professionals within their team.”

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