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Industry News

Published on December 15th, 2014 | by The GC Team


Shopper numbers in decline as Christmas draws near

Retail footfall fell 2.2% last week despite the approach of Christmas. Storms across the north of Britain were said to be partly to blame for the drop, but online shopping, particularly on Black Friday, is thought also to have had an impact on shopper numbers.

Figures released by retail intelligence specialist Springboard show that high street footfall declined 3.6% while shopping centres saw a fall of 2.5% in spite of heavy discounting in stores.

Retail parks were the only destinations to record an increase, rising by 1.6% during the week ended 13th December.

Footfall in Scotland dropped 6.6% as the so-called “weather bomb” battered northern areas, but Northern Ireland was hit even harder with footfall declining by 9.1%.

“Figures overall are surprisingly low considering the proximity of Christmas, and last week’s news of the widespread misery in online delivery delays suggests how online shopping has been the big winner, not just through click and collect,” said Diane Wehrle, insights director at Springboard.

“The sale storm on Black Friday may also have delayed full footfall impact. However, as discounts at retail destinations get deeper over the final week before Christmas, it is likely that we will see a last minute rush on the high streets.”

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