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Industry News

Published on March 12th, 2014 | by The GC Team


Siemens approves line of dishwasher cleaning products

Siemens, after rigorous testing, has approved a line of cleaning products to keep dishwashers fresh and hygienic. They include a Dishwasher Maintenance Cleaning Powder for removal of tough grease, starch and protein residues (recommended for use every 4-6 months); a Dishwasher Care Liquid for fast removal of grease and protection against limescale (recommended for use every 4-6 months); and a powerful Descaler (recommended for use once a year). The products are available for consumers to purchase by calling Siemens’ UK customer service line, at the manufacturers’ website and via Siemens dishwasher engineers.

Retailers can purchase and sell the Dishwasher Cleaners, Descaler and other tested and approved cleaning products direct to customers by opening a Customer Service account. Please email mks-spares@bshg.com for more details.

Alex Lucas, Group Marketing Manager for Siemens, said: “Consumers who invest in Siemens’ innovation-led products do so because they take pride in having leading technology inside their homes, so we know that looking after their appliances is important to them. I am pleased to recommend a range of cleaning products that have been rigorously tested and approved by Siemens, meeting the same high standards that consumers have come to expect from the manufacturer.

“I am confident that anyone who values Siemens’ high-spec, design-led technology will appreciate the significance of using manufacturer-approved products to maintain the performance of their home appliances. Online sales indicate that the products have a strong following among consumers, with multipacks proving particularly popular.

“I would like to encourage retailers to recommend Siemens-approved cleaning products to their customers.”

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