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Industry News

Published on April 15th, 2020 | by The GC Team

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Simply the worst month in retail footfall history

Average weekly footfall in non-food stores fell to a new low in March following a record trough in the previous month when storms Ciara, Dennis and Jorge brought about the wettest February on record. 

According to Ipsos Retail Performance, which monitors footfall in non-food outlets, shopper numbers were down 51.3% in March, leading the retail insights company to pronounce the period “simply the worst month in retail footfall history”.

Hardest hit was Scotland & N. Ireland where shopper numbers fell 52.7%. London & the South East recorded a fall of 52.4%, followed by the Midlands, down 52.2%, Northern England down 51.7% and SW England & Wales experiencing a drop of 46.4%.

In February Ipsos estimated a 6.3% month-on-month fall in shopper numbers for March, although it conceded that it was impossible at that time to predict the spread and response to the coronavirus pandemic. “Treat the forecast as optimistic,” the company said at the time.

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