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Published on April 12th, 2021 | by The GC Team

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Sirius confirms second virtual event for Spring 2021

Following its debut Digital Trade Show in October 2020, Sirius Buying Group has announced its Digital Conference will take place this spring on 27th May 2021.  

Mark Veysey, General Manager at Sirius Buying Group, said: “We are excited to announce our Digital Conference and can confirm it will be even bigger, better and more interactive than our Digital Trade Show, which was our first digital event in October last year. It is very important for us to be able to provide an effective platform for our Approved Members and Suppliers, enabling them to safely and confidently network and plan for the future. Offering the chance to virtually discuss exclusive promotions and talk about how we can all work closely together in 2021, we hope this continued level of ‘group protection’ will provide the independent retailer with a range of sustainable business solutions so they can navigate out of lockdown and are equipped to face other challenges head on, like appropriate stock availability nationwide.”

The Group says it is “providing extensive business support across all areas of business, including the management of back-to-work processes for staff through to advising on the flow of foot traffic through stores. MD Steve Jones added: “Proactive retailers are already tracking the local property market so they can anticipate demand for new kitchens and appliances, with a renewed focus on indoor-outdoor living, entertaining at home and cooling appliances. There will definitely be consumer spend for the taking, so we need to make sure that both stock and service are in place across every business vertical; especially as many consumers have become accustomed to the speed and convenience of online purchasing. Investing in the customer by improving your service and deepening product knowledge, alongside competitive brand and product offerings, will continue to give retail independents the edge, and we hope our efforts at this spring’s Digital Conference go some way to underlining these market differentiators further.”

The Group has plans, “conditions permitting”, to stage a return of its physical Trade Show in September at the Forest of Arden, and, in preparation, events will begin with a live virtual members’ meeting on 24th May to give a business update one year on from March last year. It will include trends and insights on the retail landscape following restrictions being lifted on the 12th April, and right before the digital conference goes live on 27th May.

“Based on the current roadmap,” Jones added, “I am optimistic our physical trade show will go ahead. However, this decision will be subject to ongoing review and whether we can provide a covid-secure environment for our members and suppliers, whilst upholding each company policy on ‘customer contact’. Needing to take all this into account, we will provide a definitive answer on this physical event closer to the time.”

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