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Published on October 20th, 2021 | by The GC Team

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Sirius launches new online resources “to boost sales for Sirius members”

Electrical appliance and kitchen retail buying group Sirius has launched its new website at www.siriusbuyinggroup.co.uk ,and Product Information Management (PIM) system, “specially designed to improve the online customer experience with a focus on driving more traffic to group members websites, so consumers support and buy from the independent retailer.”

 According to Steve Jones, Sirius MD, these newly created resources will ensure Sirius continues “to do all we can to help our members position themselves in the digital world and thrive.” The PIM System feeds the Sirius website with over 5.5K products, complete with technical specifications and visual assets from Sirius’ approved suppliers, which is also available to all 185+ Sirius members to utilise across their own websites.

“As a direct consequence of this digital group investment,” says Jones, “our Members are able to have the most current product content on their websites, without the difficulty and time constraints of keeping it up to date themselves. It also greatly benefits our approved suppliers as product information can be added and updated in one place, rather than sending to each and every Member in different required formats.”

Sirius points out that recent Google research “indicates that UK shopping patterns have changed across all sectors so that a seamless omni-channel experience is only going to become more vital.”

General Manager and Project Lead for the new website, Mark Veysey, adds: “We really wanted to optimise the flexibility of search on the website and make it mobile friendly so that all users can navigate with ease: which is why there’s a dedicated function to search for product type, name and number and an intuitive filter section for the consumer to find exactly what they require. In doing so, we’re able to provide end users the option to search however they wish in order to provide the best possible products for their needs,” asserting that “we must recognise that retail now takes many forms from traditional bricks and mortar store to the Internet. With this in mind, by treating the web as a natural extension of your retail space and your digital offering will remain sustainable and actively drive new foot traffic to your business – be it online or in person.

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